The billboard is a mainstay of outdoor advertising, but there’s a new alternative: digital mobile billboard advertising vehicles, which put your message right at eye-level!
First: A Brief History of the Billboard
Billboards have a long history — some would suggest that the earliest were stone carvings, which evolved into lithographic prints, paper posters, and finally, the large scale images we’re familiar with today. The first mass-produced outdoor signs appeared in the 1830s, proliferating with the increased availability of consumer goods, and becoming a powerful outdoor advertising tool with the advent of the automobile.
As cars became faster, billboards grew larger, allowing the drivers of fast-moving vehicles to read the advertisements without undue distraction. Today, the largest billboard — the Bulletin — permitted on American highways, expressways and major arterial roads measures 14 by 48 feet (providing 672 square feet of advertising space).
Why Choose Billboard Advertising?
Media saturates our lives. We are inundated by pictures, videos, images and words at every turn. That isn’t necessarily bad — this is, after all, the information age, and staying informed is important. Unfortunately, there’s a downside: media blindness. The more something is seen, the more impactful it must become to be noticed.
Billboards differ from conventional digital and print media, both in terms of placement and size — factors which make billboard advertising effective. Despite the billboard’s ubiquity, it is encountered less frequently than other forms of advertising. That most billboards are placed to attract the attention of drivers and pedestrians makes them almost novel, something which people take notice of. When we commute, or walk through a city, we’re focused on what’s around us — not on our phones, radios, or magazines and newspapers. That’s why billboards work — they immediately disrupt our surroundings.
Compounding that fact is the scale of the modern billboard. It’s almost impossible to ignore a 672 square foot advertisement. Sometimes, size trumps everything else — no matter how large our smartphones are, no matter how well-scripted an ad is, not matter how many pixels are packed into our television screens, nothing can outsize a billboard. And today’s design and print technology allows your message to be as subtle and subdued, or big, bold and punchy, as you need it to be.
The Downsides of Traditional Outdoor Advertising
For all their advantages, billboards remain an imperfect advertising medium. Let’s examine why:
They’re expensive. Depending on its size and location, estimated views, and season in which it’s placed, a large billboard can cost in excess of $10,000 per month. That’s a significant expenditure for most small to medium-sized businesses.
They’re static, not dynamic. Traditional outdoor signs — from the smallest printed posters to the largest billboards — display a single message, which remains unchanged until the billboard is physically removed and replaced. That makes adapting to consumer response a slow process, and significantly increases the forethought required prior to displaying an ad.
Optimal placement is difficult. Most billboards are positioned high up, where they can be seen over treetops and tall buildings. Optimal placement is difficult. However, such positioning requires that the viewer crane their neck, and that the advertisement be carefully crafted — if it isn’t succinct, it will fail to communicate its intended message in the brief period of time in which it will be seen.
Digital Billboard Mobile Marketing: The New Advertising Alternative
What if it were possible to combine the best of what both traditional outdoor and digital advertising have to offer? What if we told you that it is possible, and already exists?
It’s 2016. Digital technology is widespread, and shows no sign of abating. It has changed the way we communicate, find information — and created new ways for savvy advertisers to put products and services in front of countless eyes. The widespread use of computers, tablets and smartphones exposes the average internet user to dozens of ads every day.
But with this abundance of advertising, and an increased adoption of ad-blocking technology, ad blindness — whether unconscious or deliberate — is on the rise, leaving companies wondering how to get their message across. Enter the digital mobile billboard.
What are Digital Mobile Billboards?
Unlike a regular billboard, which is printed on a large vinyl sheet, then trimmed, prepped, transported and applied, the digital version is simple, consisting of a video clip or still image displayed on a flat, vehicle-mounted, high-resolution screen. Small transport trucks are most commonly used — their cargo boxes provide three large surfaces on which digital advertisements can be displayed.
Where can Advertising Vehicles be Used?
The short answer is: advertising vehicles can be used wherever a truck can be driven or parked. Roads, highways, in parking lots, at markets and events are all suitable locations. Because its display medium is backlit with high-intensity LEDs, a digital mobile billboard can be shown at any time of day or night, remaining visible in all weather and lighting conditions.
What Makes Mobile Marketing Great?
Digital billboards are large and conspicuous — they’re almost impossible not to notice. LED backlighting makes text and images pop, even in bright daylight — The Cleveland SEO Guy now works with one of midwestern Ohio’s leading provider of mobile advertising services to get the greatest deals to his clients on some of the best digital displays in the business.
Mobile digital advertisements are, by their very nature, adaptable. Because a mobile billboard can be transported almost anywhere, you can reach your target audience in the most immediate, real-world way possible, putting relevant messages directly in front of current and future customers, where they work, live and play.
Mobile billboard advertising trucks allow content to be changed in real time, entirely bypassing the complex process required to modify a traditional billboard. This allows advertisements to be adjusted as a truck moves from one location to the next, making it possible to tailor the frequency and type of message to any situation, including the time of day, and local demographics.
Mobile Digital Billboards:
The Best of Both Worlds
For businesses that want to expand their reach, but find regular billboards too slow, costly or inflexible– we negotiate on your behalf to provide an attractive alternative or adjunct to traditional forms of outdoor ads. Call today, at 216-214-5216 to find out more!
The Cleveland SEO Guy, Danny Todd says 'It’s not what you sell; it’s how you sell it. He understands that sometimes the best brands get left behind because their web design and SEO has become outdated. The Internet is always changing! Google and the other search engines are always adapting! Keep your brand current and reach Google’s #1 spot.