Sandy beaches, beautiful weather and steps away from the Atlantic Ocean, sun-drenched Miami – located in Florida, “The Sunshine State” – is a great place to live, and do business. A major urban center, Miami is a hub of commerce and finance, as well education, fashion and entertainment. Despite the bustling atmosphere, Miami’s air is clean, green spaces abound, and ecological initiatives, such as the city’s recycling program, make it attractive to visitors and longtime residents alike.
Doing Business in Miami
Miami has a lot going for it. Beautiful scenery aside, this Atlantic coast destination is an Alpha-World City – which means it’s considered to play an extremely important role in linking together the economic activity of major states and regions. This fact is reflected in Miami’s 2009 ranking as America’s richest city, and the fifth-richest city in the world.
Wealth and economic activity aren’t the only reasons that Miami is a great place to do business – the city has the highest concentration of international banks in America, which makes it easy to transact with local and global clients. A number of large-scale operations, including biotech institutions, hospitals and medical centers, are found in “The Health District”, one of this diverse city’s many neighborhoods.
Given the fabulous weather, nightlife and entertainment attractions, as well as the world-famous Miami Beach, it is little wonder that boatloads of tourists flock here. The Port of Miami can handle some of the world’s biggest ships, and tens of millions of people pass through the city annually, ready to bask in the sunshine, and spend their hard-earned dollars at Miami’s many local businesses.
Building Assets in the Digital Era
Operating a successful business is becoming increasingly difficult without an online presence. It’s 2016. Over 2 billion people own a smartphone. Some have gone so far as to call Internet access a human right.
Whether or not you agree with that last statement, even a “brick and mortar” business with a storefront, warehouse or office needs to be accessible through all channels – and customers show an increasing preference for finding, communicating with, purchasing from and sharing information about businesses on the Internet – even as they’re enjoying the surf lapping at their feet while they stroll down Miami Beach.
Consider, for a moment, what keeps your business above water, especially when times are hard: your tangible assets, like cash; stocks and bonds; buildings; equipment; vehicles; land; and inventory. These are real-world, physical things you can put your hands on, and they’re important. But in the age of the Internet, you need to maximize your digital assets: the intangibles which have a very real impact on the growth and success of your business – and by extension, your life.
Types of Digital Assets
Your website is as close to being tangible as any digital asset can be: it’s something you own and have control over, regardless of algorithmic search engine changes, social media trends and other dynamic factors.
A well-designed website is more than just an inventory list or a description of services; it’s the gateway to your business that most new customers see first; it allows them to interact with you, and allows you to understand what they want. Maximize this crucial digital asset by filling it with readable, relevant, informative and engaging content. Provide people with a reason to keep coming back.
The power of search is not to be underestimated. Search engine optimization – a term encompassing a number of practices, including keyword research, link-building and an appropriate on-page density of certain phrases – will further help your website reach its fullest potential.
When SEO is done correctly, your posts and pages can be found easily – but it takes work. Building authority in the eyes of Google and Bing involves a complex interplay of on-page content, site structure – including interlinking – and links from other, highly authoritative websites.
Your social media presence – and how it’s grown and marketed – is another valuable digital asset. Your website is foundational. It should, as discussed above, be filled with high quality content – but that’s not enough. Word-of-mouth recommendations are transforming into word-on-screen communications.
Social media marketing helps spread brand awareness. Identifying and engaging with your target audience improves your business’s reputation, helps retain current customers, and attracts new clientele. When you’re being liked, pinned and retweeted, imagine how quickly word can spread! Consider the millions of tourists entering Miami’s ports each year – wouldn’t you like to reach out to them? Social media is the perfect way to do it: it’s quick, concise and easily shared – all traits which make it an ideal platform for a mobile audience.
Miami, replete with sand, sun, surf, and a steady influx of tourism dollars, can provide fertile ground for your business to grow. But for that to happen, you need to think beyond cold hard cash, beachfront property or a warehouse filled with merchandise. Danny Todd, the Miami SEO expert, can help you maximize your digital assets today.
The Cleveland SEO Guy, Danny Todd says ‘It’s not what you sell; it’s how you sell it. He understands that sometimes the best brands get left behind because their web design and SEO has become outdated. The Internet is always changing! Google and the other search engines are always adapting! Keep your brand current and reach Google’s #1 spot.