Getting the attention of Google search engine and landing in its top search results entails the right strategy. Being aware of the most important Google ranking factors is crucial here.
Although Google search engine uses some 200 ranking factors, publishers and online marketers should focus on even just its top three. These are content, links and RankBrain.
Content has always been and always will be a top priority for Google. This part then should never be taken for granted. By content, it means quality and original articles or blog posts covering topics relevant to your niche.
Along with this is the use of keywords in the title and body of your article as well as in the description. The use of keywords in your internal and external links is as important.
Another important consideration is the use of relevant terms or words and phrases that are closely related to your primary keyword or article topic. As such, you need to make sure that you do your research first.
Be mindful also of your word count. While a minimum of 300 words is fine, Google search engine now values longer articles that have a word count of 1,200 to 1,500. Use subheads, bullet points and images to keep your post interesting and to make it easy for people to better understand your entire content.
Do take note as well that while you’re writing to get the attention of Google search engine, you also need to keep your target audience in mind. Your articles or blog posts should be useful to your audience and should answer their questions.
When you are able to create great content, there’s a good chance you will attract quality or authority links. This is the way to earn links from people of authority such as influential bloggers, journalists and online marketers. Remember that these people also link to relevant sites when they post their articles online and you could be one of those sources if you do the right thing.
To earn the trust of media influencers, you can create content that includes research findings or survey results, recent data or statistics from your industry, infographics and expert interviews. Forecasts and even controversial posts are also useful.
RankBrain is an artificial intelligence system used together with the Google search engine algorithms. Its main obective is to provide better results to searches taking into consideration what people are searching for and what they actually want. According to Bloomberg, this system can be considered a new ranking signal. To get optimized for RankBrain, on the other hand, requires the use of natural or conversational language when writing your articles or blog posts.
Determine what people normally ask and what they have not asked yet and do your best to answer those questions. Also, a good way to affect RankBrain is to create longer content that covers different aspects of your main keyword and use subheadings.
Keywords should not be limited to the usual one phrase only. In fact, you can come up and use other phrases closely related to your chosen keyword.
Be consistent as well in updating your website or blog. By publishing posts on a regular basis, you can eventually become an authority on your specific niche.
Now that you are aware of these three vital Google ranking factors, keep in mind to focus on information that your target audience will love to read and that they can use in their daily lives. When you are able to do this, you can rest assured that Google search engine will give you a better place in its search results.
The Cleveland SEO Guy, Danny Todd says 'It’s not what you sell; it’s how you sell it. He understands that sometimes the best brands get left behind because their web design and SEO has become outdated. The Internet is always changing! Google and the other search engines are always adapting! Keep your brand current and reach Google’s #1 spot.