Cleveland Marketing
Why SEO is Important For Business

Our Cleveland marketing strategy is to make your website easier for the search engine robots to understand. Another key consideration is user experience, and in order to earn and maintain a good standing in the search engine results pages, a website needs to meet Google's strict quality requirements. SEO marketing services exist to meet these requirements and improve your website's visibility.

Advanced Web Analytics

Our services cover all aspects of Google Analytics, from initial setup, to training ... custom advanced tracking solutions to track custom elements on your website.

Content Strategy

Make your clients’ experience as seamless as possible from the beginning. This kind of mindset we have planing your content strategy.

It's time to rethink our Cleveland marketing strategies with the number of websites nearing the 900-million mark, the amount of online content has grown so vast that no search engine could possibly categorize and index everything using a team of people alone. For the search engines to deliver meaningful results, they need to use robots that constantly crawl the Internet and make sense of the billions of articles, images and videos they come across.

While the search engine robots, commonly known as crawlers or spiders, are getting more sophisticated all the time, they are still not as efficient or discerning as people. Consider, for example, how Google's crawlers are supposed to make sense of an image and determine its subject matter. While Google is becoming better at understanding visual content, it heavily relies on accompanying written content, such as alt text, captions and even filenames.

Increasing Website Visibility

When SEO was still in its infancy, it quickly grew to become a controversial topic in the greater world of digital marketing. Knowing that the search engine robots partly determine the standing of content in the search results by picking out keywords and phrases and links to the page in question, many Cleveland marketers used manipulative tactics such as aggressive link-building routines and excessive use of targeted keywords.

In recent years, particularly in light of major Google algorithm updates such as Penguin and Panda, SEO has become a far more demanding discipline whereby a website has to earn its place in the search engines rather than try to fool the robots into thinking otherwise. Nonetheless, search engine technology still has its limits. The crawlers cannot, for example, index online forms, blocked code, confusing link structures and some non-textual content. They also have trouble indexing duplicate content. Other limitations may include geographical location targeting in the case of local businesses with large service areas as well as subtle language and internationalization differences.

To make sure your content gets seen, your business website needs to take SEO into account, particularly with regards to rendering non-textual content to the search engine crawlers. Our Cleveland marketing services aim to clear up your website's code, make your content more visible to the search engines and improve the user experience.

Enhancing User Experience

Google's goal is to deliver relevant search results containing original, quality content that the user actually wants to view. As its algorithms become ever more demanding of such content, the emphasis has shifted more towards enhancing user experience in recent years. User experience revolves a great deal around content, since it is quality content that improves branding, visibility and credibility.

As more and more people turn to mobile devices for the majority of their online experiences, meeting the mobile-friendly demands of modern SEO has also become extremely important. Since a major mobile-friendly Google algorithm update was released in 2015, it is now imperative that your business website also offers an excellent experience on the small screen as well. If your website does not pass Google's mobile browsing demands, it stands to lose a great deal of visibility in search results delivered on mobile devices.

Great content remains the driving force behind any Cleveland marketing strategy, even if said content is not directly promotional in nature. In fact, content should rarely be promotional in itself, since it exists to build brand awareness and trust by delivering something genuinely useful to your target audience. For example, a blog post might provide some insider tips and tricks pertaining to your industry in such a way that it offers genuine value to its target audience. The content might not drive sales in itself, but it helps to build up your online presence, appeal to your market, nurture your existing audience and increase your standing in the search results. Focus excessively on promotion, and you'll likely end up sacrificing more user experience than the search engines are prepared to tolerate.

Our Cleveland Marketing Services

We adopt sustainable SEO strategies that aim not only to get your website on page one of the search results, but also to help make sure it stays there. Through a thorough understanding of SEO, it is possible to determine optimal keywords to target for your particular business but, even more importantly, to appeal to the right audience and add value for both new and existing customers. Give us a call TODAY for a free SEO audit report of your website.

Cleveland Marketing Service Areas:

Strongsville, North Royalton, North Olmsted, North Ridgeville, Brook Park, Berea, Brunswick, Medina, Hinckley, Akron, Lakewood, Rocky River, Maple Heights, Westlake, Fairview Park, Parma, Independence, Brecksville, Middleburg Heights, and all surrounding Cleveland/Akron Northeast, Ohio communities and beyond!

Also Serving the Following Counties:

Cuyahoga, Lake, Lorain, Medina, Portage and Summit County.