Over the past decade, the marketing industry has completely revolutionized and turned on its head. The massive expanse and reach of the internet has completely changed the way that the marketing and branding game has been played.
Even the manner in which customer engagement is executed is done with immense consideration being given to online presence and relevant content. When social media is introduced into the equation, businesses are able to leverage their marketing and branding efforts even more.
One marketing medium that many companies are failing to leverage successfully is the use of video marketing. There are multitudinous benefits of using video marketing as a significant medium of customer engagement.
1. Video is Highly Searchable
Anyone who has invested any significant effort into online marketing understands the importance of being able to be found in an organic search through a search engine. According to the most recent numbers made available by Marketing Week, video results appear in more than 70 percent of the top 100 search listings on Google.
There is no secret that consumers are looking for products and services online at an ever-increasing rate. The primary method of locating these products and services is by organic searches through major search engines, such as Google, Bing and Yahoo. Most people are probably already aware of this; however, what most people might not know is that YouTube, a video-hosting site, is actually the second-largest search engine in the world behind Google. In fact, YouTube is owned by Google. This means that YouTube’s videos will rank high in Google’s search rankings.
2. Video is Shared Frequently
Another major benefit of video marketing is the fact that videos are shared quite frequently, and sharing them has never been easier. The most recent numbers are actually quite astounding. When it comes to social media, videos are a dominant source of media. There are more than 700 videos shared on twitter every minute, and there is more than 500 years of YouTube footage shared on Facebook on a daily basis.
Sharing videos is a significant part of the social media experience. Making it easier for businesses to get their services and products in front of their customer base with relatively little effort.
3. Video is a Noninvasive Method of Customer Engagement
When it comes to marketing, customer engagement is paramount. Having the capacity to effectively engage your target audience creates the potential for developing lasting relationships. It is these relationships that will create the opportunity to develop customer loyalty, which will contribute heavily to the longevity of the business. This type of relationship will also allow your business to leverage the efforts of these same customers to help in developing and protecting your brand. This is because they will not only share the videos, but they will also offer positive commentary that will create the predisposed notion towards your company’s strengths.
The great thing about all of this is the fact that the consumer does not feel violated and intruded upon. The engagement is mutual and even sought after by the consumer. It completely changes the game.
4. Video Creates the Opportunity for Real Time Interaction
One thing that social media has done better than any other customer engagement medium is set the stage for real time interaction between business owners and consumers. This helps to expedite the development of the business to customer relationship. People not only love to watch videos, but they also love to offer their commentary on them. This type of communication has two major components that are beneficial to businesses. First, the interaction means that the customer is actually involved in the marketing process as more than a spectator. This is one method of getting them to identify with your brand.
Secondly, having the ability to read those comments can help with the compilation of customer intelligence. This is immensely important in helping to understand what motivates the customer to buy. It also helps to understand what things are most relevant to them. This can definitely help in the development of relevant content to share in the future.
5. Video Marketing Increases the Conversion Rate
According to ReelSEO, more than 34 percent of apparel shoppers are more likely to make a purchase after they have viewed an online video advertisement. This is in comparison of only 16 percent making a purchase after watching a TV ad. This is because the video places the customer one click away for the buy button. This makes it easier to capitalize on emotional purchases.
When a consumer is watching a television ad, they don’t have an option to buy now. This means that there are a number of distractions or situations that can ultimately sway that buying decision in the wrong direction. This is why the home shopping channels did so well for so long. They were able to capitalize on emotional buyers. Now there is a less expensive and more effective method — online video marketing.
The truth is that there are many more benefits associated with using video marketing as a part of your overall marketing and branding strategy. Because videos can be shot in a manner that makes them evergreen, the potential for them to keep on earning for months or even years is extremely high. Video marketing is more affordable than the traditional marketing mediums such as radio and TV, and it is becoming increasingly more effective.
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It’s not what you sell; it’s how you sell it. Danny Todd, the Cleveland SEO Guy understands that sometimes the best brands get left behind because their web design and SEO has become outdated. The Internet is always changing! Google and the other search engines are always adapting! Keep your brand current and reach Google’s #1 spot.