Even after the latest Panda and Penguin updates, running a successful blog remains one of the most effective ways of promoting your business, connecting with your audience, fighting for a cause or simply letting the world know what you think. A successful blog can even be a business in its own right.
Whether you are just starting out or have a blog that could be working harder for you, these three tips will help you inject new vitality into your blog.
Optimize Your Blog for Search Engines
It is vital to learn and implement basic SEO (Search Engine Optimization). With recent changes in search engine algorithms, this has become easier than ever. Honesty is the new marketing. Integrity is the new SEO.
Although keyword research will always be important, you no longer need to worry too much about it. Just be sure that your titles are snappy, attention grabbing and honest. Then deliver on your promises in a carefully crafted post that is filled to bursting with good, actionable and genuinely useful information and advice.
Check your punctuation and grammar. Break up your text into short paragraphs. Use subheadings so readers can scan your post. Never write fewer than 700 words. Keep advertising and links to a minimum.
You should post at least once a day. Stick to the rule of one topic for one post. Write honestly, in your own voice. Start with a teaser or a question, then reveal the details or answer the question. Invite your reader to engage actively in a response to the post. That might be to leave a comment, click through a link to buy or sign up to your email list. Whatever it is, don’t be shy about it. You should issue a clear call to action.
Communicate with Your Readers and Other Bloggers
Make sure that you get genuinely involved in conversations. Get out and read blogs that are within your niche, and when you find something good, leave an honest and helpful comment. Link back to your blog in your name if there is an option to do so, but never leave a link in a post.
Successful bloggers are social creatures. Get other bloggers talking; start listening and answering on their blogs and yours, and you’ll soon see that they start visiting, commenting and sharing, too.
Maximize Your Social Media Presence
Many bloggers report a threefold increase in traffic just by making their blogs easy to share. The second biggest sources of traffic for any blog after search engines are the social media.
Make sure you have big, shiny, colorful social sharing buttons to the right of your posts and immediately after each post. Point them out, too. Ask your readers to share the post if they enjoyed it or found it useful. They will. Never underestimate the value of those shares on Facebook, Twitter, Google+ and the rest. Social sharing is the one and only means to have a post go viral and reach out to an ever-wider audience of people who are already sold on your niche or blog theme.
So, if you are just starting out, follow this advice to get off to the best possible start. If you’ve been blogging for a while but are still waiting to see decent traffic, make sure you implement all the ideas here and you’ll begin to see a steady rise in traffic and your Internet presence.
It’s not what you sell; it’s how you sell it. Danny Todd, the Cleveland SEO Guy understands that sometimes the best brands get left behind because their web design and SEO has become outdated. The Internet is always changing! Google and the other search engines are always adapting! Keep your brand current and reach Google’s #1 spot.