Miami is one of the world’s most popular tourist destinations, attracting millions of visitors, both nationally and from abroad. And it’s no wonder – the city boasts an average year-round temperature of 76 degrees, perfect for winter-weary snowbirds to thaw their wings – and Miami International Airport, despite processing over thirty five million flyers annually, remains well-regarded amongst seasoned travelers.
Miami – A City of Splendor
The city is in close proximity to other island destinations, including Cuba, Cancun and the Bahamas, and every day, enormous cruise ships, as well as privately-owned yachts, traverse Miami’s crystal-clear waters, depositing sun-starved tourists and wealthy travelers in a glistening world of white sand, endless tides, beautiful green spaces – and luxury.
Those with a predilection for fine cars will feel right at home – Miami is a luxury vehicle epicenter, consistently outpacing much of the U.S. in exotic car sales. In fact, nearly fifteen percent of all vehicles sold here are manufactured by luxury brands, with BMW, Lexus and Maserati topping the list. Some of those cars are undoubtedly owned and driven by the many capitalists and investment advisors whose parties and charity events dominate Miami’s high-brow social scene for the six months between October and March.
Ocean Drive – a bustling stretch of road that passes through Miami’s South Beach neighborhood – is home to world-class dining, including the legendary STK steakhouse, and Japanese fine dining hotspot, Nobu.
Soul-satisfying dinners fortify adventurous visitors for a night of club- hopping in Miami’s hundreds of entertainment venues, while those willing to try their luck can roll the dice or play a hand at one of the dozens of nearby casinos. Being close to nine miles of spotless shoreline means the weary can always find respite from the excitement, in the feel of sand underfoot, while the waves lap gently at their toes.
How to Make Your Business Stand Out
Miami dazzles. It attracts, and distracts. It fosters indulgence, and creates a competitive undercurrent that drives businesses to outsize, outpace and outperform one another. How can your Miami business succeed?
The answer might be closer at hand than you think – in fact, if you’re reading this, you’re looking right at it: The key to your business’s success is found, not in a flashy storefront or a warehouse filled with luxury merchandise, but in an online presence that allows customers to find, interact with and purchase from you.
The Online Advantage
Business owners know that “offline” expenses – storefronts and office spaces, employees, merchandise, rent, taxes, transportation and utilities – add up quickly. Attaining online visibility may be viewed as just another expense, but the difference lies in how quickly and cost-effectively an investment in your online presence can yield returns that not only translate into profits, but self-perpetuate and create a cycle of positive gains.
Taking a Quality-First Approach to Outshine Your Competition
In a highly-competitive business environment, quality trumps quantity. Potential customers often turn into first-time, and subsequently, repeat buyers, based not on their first impression of what it is that you sell, but how you sell it – and your website is the best way to create a positive, lasting impression that compels people to return to you.
A business’s website needs to load quickly; it must be easy to navigate; its appearance should align with the nature of what products or services are being offered; it should please the eye without being overwrought; and it should provide the visitor with value – value that may or may not result in an immediate transaction, but that does build trust, and results in long-term sales.
As you are aware – perhaps all too aware – time is money, and building a comprehensive site that adequately represents your business is a daunting, time-consuming process that’s best left to aprofessional website designer. Consider that your site is more than a digital inventory list, order form and contact page – it’s a resource. Filling it withhigh-quality content, from clear, complete information about what you provide, to useful articles and relevant blog posts, will attract and retain customers.
Broadening Your Online Reach
Search engine optimization (SEO) – the practice of keyword research, the careful on-page inclusion of target phrases at optimal densities, interlinking relevant inner pages, and acquiring high-quality, authoritative backlinks that help your website outrank those of competing businesses in Google, Yahoo! and Bing, should be at the core of yourlocal business strategy – but don’t neglect other useful tools that can expand your reach in a minimum amount of time.
Twitter, Facebook, Pinterest and Tumblr can be powerful allies in your quest to reach a greater audience. Rates of social media use continue to rise – a trend mirrored by the ever-increasing ubiquity of smartphones – and referrals from social sites now account for over thirty percent of website traffic.
Social media marketing allows you to spread awareness of your brand – what it is, what it represents and what it provides. It allows you to connect with great numbers of potential and existing customers simultaneously, and by its very nature, fosters the exchange of information that can further grow your online presence. How customers view and identify with your brand plays a crucial role in your success – especially in a competitive market like Miami.
In comparison to the latter two approaches, PPC –Pay Per Click Marketing – often requires a greater initial investment, but in the hands of an expert in PPC management, it’s a fast, powerful and effective way to drive interested visitors to your website, in a fraction of the time required by other methods. Consider it an important, but supplementary, tactic, using its high ROI to augment the long-term results that SEO, content marketing and social media yield.
Miami, with its gorgeous scenery, agreeable climate, fabulous dining, and eclectic nightlife, is an exciting, immersive city that tempts visitors and residents alike, vying for their attention with glamour and glitz. Ensuring that your business stands out requires that you differentiate yourself from your competitors. You need an unforgettable online presence, and Danny Todd, theMiami SEO expert, will help you get it.
The Cleveland SEO Guy, Danny Todd says ‘It’s not what you sell; it’s how you sell it. He understands that sometimes the best brands get left behind because their web design and SEO has become outdated. The Internet is always changing! Google and the other search engines are always adapting! Keep your brand current and reach Google’s #1 spot.