Simply Put: If They Can’t Find You, Why Be Online? Did you know that even if you have the best website online, your customers still might not be able to find you? That’s right. With so many competing businesses online and some that service the entire world, you need to make sure your Cleveland business has an edge in the local marketplace.
One way to reach your target audience and generate more leads online is to hire a Cleveland SEO company to optimize your website for search engines. People are always using search engines to find information, local businesses or products. Now is your opportunity to capitalize on it.
SEO means search engine optimization. In other words, with SEO, your web page and all its contentwill be best written and organized so your target audience can find it on search engine like Google or Bing. Don’t fall behind the times, start taking advantage of SEO so your business can thrive and get more leads online before your competitors steal the market.
Experienced SEO Companies Brings Results
Each search engine uses algorithms to organize the search results you see. These algorithms are complex and designed to give the person searching the most relevant and high-quality information that fits their needs.
The are several factors that influence your search engine results. The first and most influential is search keywords.
How a Cleveland SEO Company Uses Keywords to Help You
Finding the perfect keywords for your business and target market is a process that includes research and strategy. When brainstorming keywords, the SEO company will sit in your ideal customer’s shoes and imagine what keywords or phrases they would type into Google if they were looking for your offering.
Once a list of search keywords is brainstormed, the research really begins. The Cleveland SEO company utilizes software programs to analyze the keyword against the amount of searches done monthly and how much competition your business would expect to experience in the marketplace.
The more targeted keywords give your business a better chance of capturing the market. For example, consider the keyword “dog grooming.” If you typed “dog grooming” into Google yoursearch brings back about 20 million results. This includes major national service providers like PetSmart, some local dog grooming businesses, and even informational blogs about the topic. It is clear that competition for this keyword is fierce.
To make your business stand out, keywords can be made more specific and geared to niche markets that really need your service. Going back to our last example, let’s consider the keyword phrase “scissor cut dog grooming.” When searched in Google only 83,000 results appear. This keyword market is not as saturated as the more generic “dog grooming” search was. Your business could capitalize on this and steer more customers seeking this specific service to your business by using SEO best practices.
Utilizing Keywords in Practice
When the SEO company has determined which keywords your Cleveland Northeast Ohio area business will focus on, the initial research process is complete. The next step of SEO is to use these keywords on your webpage strategically so they are optimized for best results.
When you hire an Cleveland SEO company, they will both research the best keywords for your business or service and optimize all the content on your website so it is both high quality content and search engine friendly. To make your site search engine friendly, written words must use the keyword phrases logically and naturally.
Stuffing keywords into text does not work as well as naturally flowing written words. The algorithms that search engines use, weed out this type of keyword-stuffed content because of its deceitful intent. Instead, content that provides valuable information is rewarded with front page search results. Therefore, SEO is a balancing act between using search keywords and offering useful information to your customers.
Each page of your site must be targeted for its own unique keywords. For example, one of your services page might be titled “Scissor Cut Dog Grooming” while another page could be “Dog Grooming Supplies.” These separate pages would each attract potential customers searching for those specific things. In this way, your website can be used as a tool to generate leads in different but related areas of your business.
If you are looking to generate more leads and gain more potential customers for your business, investing in online marketing is a great way to start. There are an untold amount of business leads available to the businessperson who has fully optimized their site with SEO. To get the best results and properly setup your site for success hiring a Cleveland SEO company with experience can launch your business success to the next level.
It’s not what you sell; it’s how you sell it. Danny Todd, the Cleveland SEO Guy understands that sometimes the best brands get left behind because their web design and SEO has become outdated. The Internet is always changing! Google and the other search engines are always adapting! Keep your brand current and reach Google’s #1 spot.